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Post by LARRY on Aug 27, 2007 16:25:40 GMT -5
Wal-Mart announced that, on July 1, 2007, it began offering customers a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo, Winery of California to produce the spirits at an affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (possum) or red meat (Squirrel).
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Post by Joan on Aug 27, 2007 19:32:00 GMT -5
;)Think I'll stick with the wines I'm drinking now - like German wines!
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Post by Deleted on Aug 27, 2007 20:47:39 GMT -5
piesporter goldentrophshen (sp) or the spatleze (sp)
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Post by Joan on Aug 27, 2007 21:00:37 GMT -5
The one I like the best is "SCHLINK HAUS" SPATLESE! Another one is LIEFREAMILCH (sp) - they are both white wines.
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Post by Barry on Aug 27, 2007 23:24:37 GMT -5
Not much of a wine drinker.
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